Photo and Film Expo
The emphasis of the Photo and Film Expo will be on showcasing the latest talents and educating people about the overall nature of the industry, as well as on networking.

The latest in imaging technology will be on show at the Photo and Film Expo, where some of the top names in South African photography and film will also give free workshops.

The expo will be held at the Coca-Cola Dome at Northgate from 14 to 17 October.

“Family portrait studio, free family shoots, underwater product demonstrations and live underwater photo shoots, body painting and makeup demonstrations, as well as a fashion show can be expected at the Photo and Film Expo,” said Jenelle Oosthuizen, a representative of AEC Exhibitions, which owns and organises the event. “There are also prizes of over R700 000 to be won.”

The event will for both professionals and families. Families will receive a free photo shoot and family portrait on the spot. This will be done by Midsouth, a distributor of imaging products in southern Africa.

Workshops will be offered on a first-come-first-served basis. They will include practical demonstrations and education by industry experts. Peter Hassall, the chairperson of Johannesburg Professional Photographers, will conduct a workshop on architectural photography.

Des Kleineibst will give a workshop on automotive photography and computer-generated imagery, while 2008’s BBC Wildlife Photographer of the Year winner, Chris van Rooyen, will hold a workshop on wildlife photography.

There will also be a workshop on wedding photography with internationally acclaimed wedding and commercial photographer, Brett Florens, and a workshop on aerial photography by Frans Dely, the photographic editor of Global Aviation Magazine.

The interactive nature of the show is expected to keep visitors entertained throughout the day. There will also be a demonstration on underwater photography by 2003’s Fuji Wildlife Photographer of the Year winner, Fiona Ayerst.

Emphasis has been placed on showcasing the latest talents and educating people about the overall nature of the industry, as well as on networking. Participating organisations will include the Gauteng Film Commission, Professional Photographers of Southern Africa, Photographic Society of South Africa and the Southern African Freelancers Association.

The Photo and Film Expo will be held at the Coca-Cola Dome at Northgate in Johannesburg’s northern suburb of Northriding. Tickets will be available at the door, and will cost R80 per person and R40 for children under 16. For more information, visit the expo website.

Update – Watch a time-lapse video of the Photo and Film Expo, by Nikon: