The South African Cabinet has approved a decision made by the 2010 World Cup organising committee that the International Broadcast Centre (IBC) will be based in Johannesburg, Gauteng. This ends an almost year-long competitive bid between the cities of Johannesburg, Cape Town and eThekwini for the right to play host to the IBC.

According to the local organising committee the IBC will be the nerve centre of the FIFA World Cup, with constant media streaming generated from the centre to over 3 billion viewers worldwide.

It is believed that the centre will play an important role in facilitating South Africa’s migration from analogue to digital broadcasting and high definition television. More than R2,5 billion has been set aside by the South African government for investment in communications technology.

Approximately 5,000 journalists are expected to attend the month-long event.