Gauteng Film Commission (GFC) Chief Executive Terry Tselane has announced the launch of the Gauteng Film Partnership which will bring together key stakeholders with the common aim of reinforcing and building Gauteng’s reputation as a film-friendly region.

This announcement was made at the Gauteng Film Indaba which was held recently at The Forum in Bryanston, Johannesburg.

According to the GFC the partnership will aim to bring together the resources, energy and creativity of key organisations, groups, communities and individuals in order to meet the development needs of the wider Gauteng audiovisual industry and will ensure that Gauteng remains an attractive location for all types of film production.

Speaking at the Indaba Tselane said that the industry needs to collectively formulate strategies aimed at positioning Gauteng as a prime film destination and production centre of choice. He stressed that perceptions of a fragmented industry were counter productive and diluted government support programmes aimed at developing the industry.

“For us to significantly grow our competitive position as a film location we simply must work as one. We need to ensure that film becomes everyone’s business in Gauteng and that can only happen if we significantly increase the profile of the sector within our community”, Tselane said.

Amongst others the purpose of the Gauteng Film Partnership will be to:

  • Collectively work at elevating the provincial profile of the audiovisual industry in Gauteng
  • Support GFC and industry efforts aimed at achieving targeted growth through the efficient management and coordination of the audiovisual industries in Gauteng
  • Collectively lobby for a film friendly business environment
  • Provide for efficient and effective industry communication and information flows
  • Advise on provincial policy and strategy setting
  • Investigate, encourage and implement relevant actions to identify and disseminate best practice in respect to location filming
  • Develop focussed working groups to address specific development issues
  • Engage with public and private sector stakeholders affected by location filming in Gauteng

The province accounts for the bulk of TV production in South Africa and enjoys a large slice of the commercial production sector with an estimated 44% of all commercials filmed in South Africa, shot in Gauteng. Most recently Gauteng also played host to a number of international productions including Phillip Noyces’ much acclaimed Catch a Fire.

The industry contributes in excess of R2,5 billion per annum to the provincial economy and is a major earner for diverse industries including the tourism and hospitality sectors.

“Film can be an incredibly powerful medium in imaging a destination such as Gauteng and its regions. Images of Gauteng and in particular Johannesburg, creates a powerful destination brand – in particularly in those markets that are heavy consumers of our TV content. We have to be proactive and collectively work with our industry and the broader business community of Gauteng to harness these strengths whilst ensuring that we are seen as film friendly and accessible”, says Tselane.

Nominations to serve on the Gauteng Film Partnership must be submitted in writing to the Gauteng Film Commission.

The deadline for submission of nominations has been extended to the 14th of December 2007. For more information contact Jacques Stoltz at (011) 833 0409.

Please Click on the links below to download Call For Nominations To Serve On The Gauteng Film Partnership documents in
pdf format.
Call For Nominations To Serve On The Gauteng Film Partnership 52kb