Johannesburg based casting and locations companies found the ideal talent and location for a series of Diageo Africa’ Guinness brand commercials shot for Saatchi & Saatchi Cape

On set for Guinness at the Radium Beer hall
Town by commercial production company Picture Tree.

This series of 20 X 10 second spots are for Nigeria, Cameroon, Ghana and Kenya and the location was a typical West African Sports bar. Jackie Nel, Producer for Director Oscar Strauss of Picture tree comments.

“We had to move fast as the turn around time for these commercials was short. After receiving the brief and the location pictures we chose the Radium Beer hall in Orange Grove and we used some 70 extras and 18 lead actors for the commercials. We created the typical ambiance of West Africa, and used the Guinness product from that part of the world as it is different from the one in South Africa.”

The commercials will not be flighted in South Africa as they are intended for the West African market. All camera and lighting came from MCC Johannesburg and the commercials were edited at local company Orchestra Blue.