The Gauteng Film Commission (GFC) has appointed Kagiso TV & Communications as its marketing and PR agency. The communications and developmental education company will assist GFC to both promote the province as a film location and production hub of choice, nationally and globally, as well as encourage greater local awareness of the social and economic value of film.

"One of the primary reasons for selecting Kagiso TV & Communications was the company's ability to design, develop and execute integrated and holistic campaigns that seek some form of behavioural and perception change," comments Jacques Stoltz, Senior Manager: Marketing at GFC.

"Their expertise in combining traditional forms of communication that seek to inform, with other less traditional forms that seek to educate will be utilised to generate awareness of and excitement about the Gauteng film industry."

"With this appointment we hope to significantly expand the brand equity of 'Big Ideas, Perfect Locations' whilst also ensuring that film becomes everyone's business locally", Stoltz concludes.