In a merger sure to be welcomed by the industry, AT2 and Digi_Cast have joined forces to strengthen their product offering to the South African Film and Fashion Industry.

AT2 SA and Digi_Cast, both wholly-owned South African companies, announced their significant merger recently. Having serviced the local production industry for over 6 years, Digi_Cast has developed innovative solutions that allow producers, talent agencies and location agencies to easily collaborate on productions. AT2 is an online talent and casting network, which has a strong international presence operating in South Africa, Australia, New Zealand and the United Kingdom and recently partnered with the US-based Players Directory.

Harel Dobrin, Digi_Cast Company Director comments: “The merger allows us to consolidate our local network and expertise. We can now focus on achieving our goals to strengthen our product offering and pursue international distribution of our solutions. With the imminent release of the second generation of Digi_Cast’s production presentation solution, i*magine, 2008 will be a great year for us.”

The latest release of i*magine offers more resources for producers, incorporating video uploads, over 15’000 talent profiles and 2’500 national shooting locations. The solution also allows for seamless integration of an in house image and video database into i*magine’s available resources. I*magine now creates one portal for production companies to pitch and manage their productions, whilst providing their clients a visually appealing, collaborative presentation. I*magine has the potential to become the gateway to the South African film and fashion industry.

Nicky Diamond, General Manager AT2 SA adds:  “We believe that Digi_Cast has a good portfolio of products and are focused on delivering solutions for the production and talent industry. The immediate plan is to integrate our software to provide agencies one resource to retrieve i*magine and AT2 casting briefs. AT2 subscribing artists will also be viewable in i*magine, further creating advantages for artists subscribing to AT2. The integration of our software ensures that our joint client base can benefit from both the AT2 and i*magine network. Through collectively marketing our product offerings and building on the benefits for our client base, we are confident that the industry will reap the benefits of this merger.”

Internationally, AT2 will also link the Players Directory into its casting system. Since 1937, The Players Directory book has served as a bible for Hollywood producers looking for American talent. As of this year, AT2 and the Players Directory online, will showcase South African actors and offer them international opportunities previously unimagined.

AT2 – Artists Technologies is an online talent and casting network; there are currently over 10’000 professional South African Artists on AT2. AT2 offers actors, models and characters a dynamic interactive online profile, including portfolio images, video and audio clips and vast number of searchable skills. AT2 is used throughout South Africa by casting directors, advertising agencies and production companies to source and cast talent and can be accessed from www.at2.co.za

Digi_Cast offers a variety of products for the talent and production industry, i*booker – a talent agency booking and management solution, i*scan email packages – a talent portfolio and email packaging solution, i*scout – location database management solution and i*magine – a production presentation solution that provides producers one portal to source, upload and present clients with a visual collaborative production presentation. (Visit www.digicastcards.com).

For more information on AT2/Digi_Cast products and how they can benefit your organisation, call 021 409 2064 or email nicky@digicastcards.com or nicky@at2.co.za