In addition to her natural ability to connect with her audience on a personal level, Sheilla Kubheka’s overwhelming presence as a strong, talented, female director in South Africa made her

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Sheilla Kubheka Bolsters Showreel
the most prominent choice to direct the new Radox TV spot for TBWA/Hunt/Lascaris, Durban. Aimed at supporting a woman’s much deserved need for relaxation and rejuvenation in the world we live in, the ad literally drew life from Sheilla’s abundance of feminine energy.

“To set the mood of the ad, I wanted to transport the viewers to a serene, dream-like place. To do that, a three and a half hour drive from Johannesburg to the Lindberg Lodge to capture the perfect sunset followed, only to be welcomed by heavy rain almost as persistent as myself and my crew. It was quite profound when nature let up only for an instant to give us a short window to capture the perfect shot for the spot,” says Sheilla.

Sheilla’s vision to illustrate the brand’s natural, warm and uniquely feminine values was greatly complemented by agency creative director, Roy Peacock and producer, Sheridan de Beer. “Roy was so pleasant to work with,” says Sheilla. “He put full trust in my ability and welcomed all my creative input. We worked really well together with the support and knowledge from Sheridan.”

A well-selected and professional cast along with the added visual value contributed by industry respected Director of Photography, Clive Sacke, art director, Lauren Wilensky and Sub urban producer, Lauren Trevelyan made the shoot an unparalleled success.

(Source: Sub urban)