The National Film and Video Foundation (NFVF) and a South African delegation comprising the Department of Trade and Industry (Dti), Gauteng Film Commission, Durban Film Office and Cape Film Commission attended this year's AFCI Locations Expo. The AFCI Locations Expo is held in Santa Monica, California annually in April and is dedicated to the promotion of global locations for film, TV and commercials production, with the SA delegation marketing the country as a leading centre for film production.

This year, the focus of the SA delegation was to unveil the Dti's South African Film and Television Production and Co-production Incentive.

The film and television co-production incentive scheme was received with excitement when it was officially launched in South Africa on 31 March this year by the Minister of Trade and Industry, Mandisi Mphahlwa. The revised scheme is intended to increase local content generation and improve location competitiveness for foreign film productions in South Africa. According to the NFVF, the new incentive was met with keen interest in Santa Monica and a number of enquiries were fielded by the SA delegation. 

Among others, the delegation held meetings with the Motion Pictures Association of America (MPAA)  a body that represents various Hollywood Studios and other industry professionals ,  in order to appraise MPAA members of the new incentive. The NFVF, in partnership with the SA Consulate in Los Angeles and the Gauteng, Cape and Durban film commissions, also hosted industry professionals at a networking cocktail event.

"We are very encouraged to see the South African participation at the locations expo grow from strength to strength. It is as a result of the consistent marketing of South Africa at this event that we see more and more Hollywood films finding their way to South Africa," says Jackie Motsepe, NFVF head marketing and public affairs.

SA has unfailingly won either first or second prize awards at this exhibition since it first exhibited in 2002.  This year was no different with the country winning second place as best stand. The SA pavilion at the AFCI Locations Expo 2008 was hosted in partnership between the NFVF, the Dti, Gauteng Film Commission, Cape Film Commission and Durban Film Office.