On the strength of the four Isuzu commercials produced late last year, Momentum McCann commissioned local Johannesburg-based production company Creative Vision yet again. A five minute film, seamlessly combining live-action and animation, could set a new standard for launch audio visuals.

From a concept by creative director Wim Spronk, Creative Vision wrote the script and then took the project from start to finish, all in house. Director Jo Horn captured the spirit of the truck on the skid pan at Gerotek, while animators Brenton Green and Robert Chrich created the CG magic.

Says Wim: "I chose Creative Vision not only because they create incredible moving images cost-effectively, but also because their treatment was inventive, energetic and highly stylised. The end result far exceeded our expectations."

Creative Vision shoots, animates and edits under one roof allowing for quick cost effective turnaround time and better control that guarantees that all the elements seamlessly emerge as one.

For more information, go to www.creative-vision.co.za