In the lead up to the 2010 FIFA World Cup South Africa, In Focus will feature news relating to events involving the Film and Television industry in preparation for this great occasion.

We'll be talking to broadcasters, suppliers, relevant authorities, eventing companies, all those involved who may have an impact on our industry.  Should you be one of these people or businesses, please contact us and let us know of your contribution.

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Jess Goedhals of Sony SA
In the second of these articles, we speak to Jess Goedhals, General Manager, Broadcast & Professional Division of Sony South Africa (Pty) Ltd.

In Focus: Please give us a run down on the type of equipment you supply.
Goedhals: We supply broadcast television equipment and outside broadcast (OB) vans, large outdoor LED screens, IP surveillance equipment and LCD display panels.

In Focus: So what effect is 2010 having on your business and what contracts have you obtained thus far?
Goedhals: Sony is one of the six official partners of the 2010 FIFA World Cup South Africa. An agreement has been reached with SONY and BARCO in Europe for the sales and marketing of large outdoor LED screens for 2010 stadium applications. We are establishing a dedicated project team to identify and co-ordinate sales and marketing opportunities around 2010.

We will be supplying:

  • 4x HD OB Vans for SABC air time;
  • Large outdoor LED screens for, at this stage, two stadiums (Royal Bafokeng and Orlando Stadiums)  there are six more tenders still to be awarded;
  • Sony LCD screens for two stadiums (Soccer City, JHB and Port Elizabeth); and
  • IP CCTV products - three stadium tenders are outstanding and six stadiums are still to issue tenders.

In Focus: And the installation  will you also be handling this?
Goedhals: Sony PSE will be building the four OB vans while Questek and Sony SA will be involved with the installation of the Barco large screens and the LCD display screens.

In Focus: When do you anticipate that the OB vans and other equipment will arrive in South Africa?
Goedhals: Two of the HD OB vans will be here before the start of the Confederations Cup in June 2009 and the remaining two early in 2010. The two large screens will be installed by the end of this year.

In Focus: So when you will start installation, and at what venues?
Goedhals: Installation will commence in September 2008 at Royal Bafokeng in Rustenburg.

In Focus: What is the estimated value of this equipment?
Goedhals: At Royal Bafokeng it's in the region of R3 million.

In Focus: Will be using any overseas technical expertise?
Goedhals: Yes - we have already made use of our technical expertise in the pre-sales process when responding to tenders and advising customers.

In Focus: And what will happen to the equipment at the conclusion of the event?
Goedhals: The large screens will remain in the stadiums as permanent fixtures for ongoing use at various events. I should just add that a lot of work and decisions are still to be made in relation to the final requirements for the stadiums. We anticipate this will be concluded towards the end of this year.