Sandton-based production company L. Dukashe Productions (LDP) recently shot both a 60sec and a 30sec commercial for the Independent Electoral Commission (IEC) in and around the Johannesburg CBD.

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Lumko, Mosese and Mandla
Director Lumko Dukashe spoke to In Focus about the commercials and the locations used.

“The commercials were called IEC - Rise Up and they were shot on various locations around Johannesburg including the Nelson Mandela Bridge, Mary Fitzgerald Square, Fox Street, Alitex rooftop at 20 Anderson Street, the graffiti wall at Miriam Makeba Road, Newtown and finally out of Johannesburg at the Makolokwe village in North West Province.

The commercials were for TBWA, with their TV producer being Jerry Sekhwela and creative director being Henni Stander.  Dukashe was the producer, the director was Mosese Semenya,  the DOP 1st Unit was Ivan Leathers and the DOP 2nd Unit was Jamie Ramsay. The key cast were Bad Boy T, Natalie du Toit, Lungsta, Danny K, Simi Siwisa and Hip Hop Sosha.

“The commercials highlight the cheering of the 23 million people who registered to vote, encouraging them to rise up and vote now. It kicks off with Bad Boy T telling South Africa that it’s time to vote. He then sends an SMS which creates an eruption of SMS’s received. The commercial shows posters being placed all over the country and we sense the urgency of the call.”

The commercials will be flighted on SABC and e.tv commencing on 27 March, running up to the day before the elections.

Media Film Service in Johannesburg were used for camera, lights and grips and the  HD Factory for accessories. The post was completed at Guillotine Post Productions. The commercials were shot in HD using the Red Cam. There were 42 crew members in total.

“This commercial was awarded to LDP by TBWA after we had completed four previous commercials, one of which received an Orchid from The Saturday Star,” explains  Dukashe.  “With the IEC commercials, everyone is aiming for a Golden Loerie. TBWA’s Sekhwela and Stander have been heroes to LDP as they have been running with us, LDP being the first black production house to be awarded an account like this meant having to take responsibility for all the other up and coming houses, and the director Semenya handled this very well,” concludes Dukashe.