A new 2009 programme entitled Rethinking the Production Business has been launched in order to help producers to find funding, new revenue streams and partners, MIPCOM announced recently.

MIPCOM 2009 is introducing a new programme of events designed specifically for international television producers. Titled "Rethinking the Production Business", the initiative will include a series of keynote addresses and conferences devoted to production, content screenings and a wide range of business-based matchmaking opportunities. MIPCOM is working closely with producers' associations, such as PACT (UK), FAPAE (Spain), APT (Italy), Dutch Association of Film makers and Television producers (NBF), screen agencies such as Screenwest and Film Victoria (Australia) and governmental cultural agencies, such as Telefilm Canada, to promote this new initiative.

Production more complex
"The production business has become a lot more complex and challenging in recent years. We are launching this exciting programme to help producers find funding, new streams of revenue, international partners, and meet up with top industry leaders. We want to offer producers a dedicated programme to make their business easier, from the very beginning of the creative process to distribution. We also intend to help producers that have never attended MIPCOM by offering them a special registration rate. We are thrilled to be able to work so closely with so many leading producers' associations, screen agencies and governmental cultural agencies," said Laurine Garaude, acting director of the Television Division, Reed MIDEM.

The "Rethinking the production business" programme focuses on the Monday and Tuesday of MIPCOM (5-9, October). Keynotes will include the Simpsons creator Matt Groening and executive producer Al Jean; a dedicated workshop developed by the Entertainment Master Class offering producers hands-on tips on how to negotiate the best deals; FRAPA's Global format market update involving leading format producers; a screening of the best programming from around the world by The WIT; an introduction to new incentives for TV producers from international Film Commissions; a new Games2TV2Games Summit, focusing on the impact of gaming on the production business as well as a special focus on developing revenues with online partners.

MIPCOM is the international event for co-producing, buying, selling, financing, licensing, partnerships, corporate consolidation, cross-border investments, trends forecasting and the distribution of entertainment content across all platforms. MIPCOM is home to all key decision-makers from the TV, film, digital media and advertising industries.

MIPCOM features:

  • Over 13 500 participants
  • Over 1 700 exhibitors
  • Over 4 500 companies from 102 countries
  • Over 4 500 international buyers from both traditional and digital platforms

SA's participation
The National Film & Video Foundation facilitates South Africa's presence in the market including the hosting of the official South Africa Pavilion. To apply and benefit from the reduced market accreditation of the South African pavilion, please contact Trust Mdluly from the National Film and Video Foundation at trustym@nfvf.co.za or Arnaud de Nanteuil (MIPCOM representative for Africa) at denanteuil.arnaud@gmail.com

For more information visit www.mipworld.com