"Most of Gauteng's filmmakers are blessed by being in a region so rich with culture, heritage, tradition and music," says Jacqui Hlongwane, Head, Reversioning and Repurposing, SABC Content Support.

She believes that for many years now, many of Gauteng's top storytellers, such as those behind the films Tsotsi and the current box-office hit White Wedding, have used the accessibility of story telling to effectively deal with the passing on of culture, history, values, memory and language to the next generation.

Hlongwane has had extensive experience with children's programming since joining the SABC in 1994, with programmes such as Looking Back, Moving Forward, which looked at South African history. She was also instrumental in initiating Kids News in South Africa. And she believes children's programming really reflects good story telling.

"In its basic form, a good story grabs attention at the beginning by posing a question, then it takes the viewer on a journey of discovery by using complicated and surprising ways of holding back the answer.

"Normally, this is done through the use of a dramatic narrative using text, image, sound and music."

She continues that a good story keeps the viewer glued to the screen from the first second to the last, and it does this by keeping viewers guessing as to what will happen next. "It has the ability to evoke all kinds of emotions - be it anger, sadness, joy etc. Lastly but not least, a good story gives followers of the film an opportunity for a different kind of learning. And it avoids predicatable plots and endings."

Hlongwane says that in the African context, no story was just told for the sole purpose of the entertainment value of it, but the purpose was to build and strengthen the moral fibre of the community.

"Storytelling for most African filmmakers comes naturally but the challenge lies more in trying to tell authentic African stories that have a universal appeal."