This campaign is yet another way in which the GFC strives to ensure 'Perfect Locations' across Gauteng year-round.

 

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Film Friendly Gauteng
In line with the GFC's mission to ensure that Gauteng is one of the world's most accessible and supportive centres for film production, the Commission has implemented the 'Film Friendly Gauteng' campaign, which is enjoying excellent support from suppliers and providers of services to the industry as well as the industry itself.

 

Through the campaign, which aims at guaranteeing that Gauteng's locations are welcoming and suppliers competitive in their pricing structures, all participating partners have committed to film friendly policies and practices.

The campaign strategy is the result of extensive consultation with the film industry both locally and internationally as well as the Gauteng Film Partnership, a representative industry body which advises the GFC on industry matters. What was clear from these interactions was that regional competitiveness is increasingly about cost and perception of value for money - particularly during a recessionary downturn.

While most producers widely praise the diversity of Gauteng's locations and the Province's technical capability and skilled crew, the need to ensure easily accessible and competitively priced locations and services must be a priority. The initial phase of the 'Film Friendly Gauteng' campaign specifically targeted suppliers and service providers to the industry, including locations, hotels and car rental companies active in the tourism and hospitality industries. Over 30 such organisations are active partners and have committed to the 'Film Friendly Gauteng' Pledge, which commits partners to:

  • encourage and support film activity in Gauteng;
  • encourage accessibility to film locations and facilities;
  • subscribe to business practices that are film friendly;
  • offer quality service and a commitment to value for money and competitive rates;
  • commit to ethical and responsible filmmaking; and
  • protect, sustain and respect Gauteng's locations.

The GFC is also involving the public sector and lobbying for greater support from government entities and stakeholders who play a critical role, particularly around location filming. As a sustainable film industry cannot be built solely on government grants, the campaign also targets the financial community. Property owners are also being lobbied for greater access to privately-owned locations while the GFC has an initiative with location scouts to ensure such locations are used responsibly.

'Film Friendly Gauteng' also places greater responsibility on the industry to ensure that they adhere to ethical location filming practices. The GFC has therefore released industry Guidelines for location filming in Gauteng, which clarify roles and responsibilities and give film makers clear guidance Relating to location filming requirements as well as to inform them of locations with particular requirements. The guidelines include a locations code of conduct, tips for 'green filming', general location filming guidelines, legislation affecting filming as well as proposals for dealing with shoots that contravene permit conditions.