Luma Animation and Ogilvy Johannesburg teamed up to create one of the first stereoscopic 3D cinema commercials in South Africa for the DStv brand.

Directed by Paul Meyer for Luma, this groundbreaking 65" fully animated commercial was conceptualised by the creatives at Ogilvy Johannesburg: Art Director Chantelle dos Santos, Copywriter Dan Parmenter and Creative Director Jonathan Beggs.

With an extremely tight schedule, it took a huge effort from every team member at Luma, as the animators and compositors pulled out all the stops to bring the project in on time.

With up to 15 people working on the job literally every artist on this job put in 150% - and it shows on screen. "We could not have pulled it off without this level of dedication and commitment from everyone in the team." - Paul Meyer (Director).

The commercial tells the story of a little girl who visits a balloon artist in a park. The artist becomes increasingly more exasperated and desperate as he tries to impress the little girl, who does not seem at all interested in his dazzling array of balloon creations.

"It was a real privilege for Luma to win this board, it feels more like an animated short film than a TV spot and it looks so good in 3D on the big screen."

Graham Pfuhl, Marketing and Sales Director of DStv is delighted with the ad. "DStv is all about entertainment and 3D depicts that entertainment in a very special way."

The commercial will be flighted in 3D cinemas nationwide throughout June and supported by balloon-themed cinema activations.

"One of those rare experiences and smiles all round. Luma thanks Ogilvy and DStv."