Love and Other Drugs

Subtitled mainstream movies for the deaf and hearing impaired were launched at selected Ster-Kinekor cinemas at the end of January 2011, beginning with the romantic drama Love and Other Drugs, starring Jake Gyllenhaal and Anne Hathaway, as part of
Ster-Kinekor's disability policy.

Ster-Kinekor Sandton, Cavendish, Brooklyn and Gateway will offer
the movies at dedicated times, which can be found either in the cinema listings in newspapers or at, at a discounted price.

Anyone with a disability is issued with a 60+ movie card which takes place in cinema and is done immediately at an administration cost
of R11, with the discount being effective straight away.

"It is a significant milestone for us to be able to make mainstream cinema accessible to this segment of our society and we hope that more subtitled films will be made available to us to show at our cinemas,” says Fiaz Mahomed, Ster-Kinekor CEO.

“Up until now hearing impaired audiences will have been able to only see subtitled foreign language films on our art circuit at Cinema Nouveau.”