The Saatchi & Saatchi New Directors' Showcase is now open to South African directors who have directed their first film, of any format or style but made specifically for advertising purposes, after June 2009. Entries close on Thursday 24 March 2011.

The showcase is an always well-attended event at the annual Cannes Lions International Advertising Festival and represents the best in new directing talent, identified by the agency globally. It will take place on Thursday 23 June 2011 in Cannes, France.

"It is an excellent platform from which to launch new talent and we're hoping that this will encourage local agencies and production houses to look at investing in young directors and submit great work," says Gavin Whitfield, creative director at Saatchi & Saatchi.

He says that the global objective of the showcase is to engage new talent by getting new directors to send in their reels to the showcase, where they have a chance to be highlighted and discovered by potential clients.

Reels may be submitted to Lee-Anne Jacobz at the agency's Cape Town office or to Vernadi Simpson at the Johannesburg office. and Vernadi Simpson at Saatchi & Saatchi (for Johannesburg submissions) on +27 11 548 6066 or