In the third quarter of the 2012/13 financial year the GFC continued with its audience development programme, with initiatives to expand the market for locally made film within South Africa. These include film viewing and debates in non-traditional venues, film clubs, screenings in townships, training initiatives, and distribution platforms.

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On Thursday 31 January the commission announced three specific audience development projects it has supported in the third quarter: Kasie Movie Nights, Bioscope at 20h00 and the First Wednesday Film Club.

Kasie Movie Nights

This distribution platform distributes only proudly South African content across the country. It also provides training and mentorship opportunities for young people in which it holds screenings. Kasie Movie Nights works closely with municipalities to access the infrastructure and facilities needed for the project.

In 2012 KMN started out with its initial Truck 1 phase, running screenings monthly and thus maintaining its market presence and building up the hype across the country. The first phase also served as a marketing tool and as a means of gathering data, determining the market’s demand and the turnout to each event. It thus served as a case study to determine the viability of Truck 2 and Truck 3.

KMN encourages the active and vibrant participation of historically disadvantaged communities in the film industry by:

  • Creating public viewing platforms for aspirant and amateur filmmakers and motion picture enthusiasts.
  • Creating a platform for local filmmakers to show their work to local audiences
  • Fostering the appreciation of local and international content and providing an opportunity to network with communities

Bioscope @ 20h00

This programme aims to oil and propel the local film industry machine, informally yet with significance to the film business. The aim is to provide vibrant film viewing on a regular basis in an accessible and welcoming space, as opposed to the usual formal black-tie events.

Bioscope @ 20h00 invites critical, thinking people to attract a society that communicates freely about their history, culture, values for a common good way forward. It aims to counter the fact that most of films and documentaries produced in South Africa are first seen internationally, before South Africans see them.

First Wednesday Film Club

A casual networking forum and platform for exposure, the First Wednesday Film Club is hosted at Atlas Studios in Milpark, Johannesburg. Its primary audience is people in the film and TV industry, but it has also grown to attract film lovers looking to see films normally not screened on the commercial film circuit.

With one screening a month, the First Wednesday Film Club exposes and explores different subjects: often film from specific countries, but also themes such as Women in Film or Diaspora Film. As part of the event, the audience gets to enjoy food from the country or region represented, or food related to the theme of the evening. That and matching décor and occasional entertainment contributes to give the audience an artistic and culinary experience in addition to a creative boost.

The films are followed by discussions and, when filmmakers are present, Q&A sessions. With input from film and TV professionals as well as ordinary film-lovers these discussion sessions are often interesting, amusing and challenging.