atftThe Association for Transformation in Film and Television (ATFT) will be hosting an export market readiness workshop on American Film Market (AFM) on the 31st of October in Johannesburg and the 1st of November in Cape Town. As part of our mandate to up skill members of the industry in distribution and sales, ATFT will host two workshops in preparation for the American Film Market taking place between the 06th - 13th of November 2013 in Santa Monica, Los Angeles. The workshops are open to any interested parties, but are essential to delegates attending this market. The workshops will be split into two parts and the days programme will be as follows:

09h00-12h00: The morning session is an introduction to American Film Market and international TV and Film markets and is for anyone who has never attended American Film Market or another market before. We will also explain the DTI scheme used to finance the delegations to attend these markets and how to apply through ATFT.

12h00-13h00: Light Lunch

13h00-16h00: The afternoon session is an advanced sales, distribution and co-production session on how to make the most of the American Film Market and attracting investment to your project.

16h00-17h00: Those who wish to stay behind and ask the facilitator any additional or private questions regarding their products or the American Film Market may do so in this hour, as well as socialise with other workshop attendees.

The American Film Market workshops will be facilitated by Melange Media chairman Martine Jean, an experienced producer/director based in L.A. that has attended AFM many times and is organising the South African Indies umbrella stand at the American Film Market. The workshops will take place on the following dates and in the following venues:

1. Johannesburg 31 October 2013.
Venue: National Film and Video Foundation (NFVF) Auditorium

2. Cape Town 01 November 2013
Venue: The Big Fish School of Digital Filmmaking

Spaces are limited and entrance is conditional to pre-registration by sending an RSVP email to or submit via the RSVP form on our website at least 24 hours before the start of the workshop at the following link:

Tshego Molete
Training and Skills Development

Please visit our website at for more details.