African Animation Network and SSTREAMM partner to create mobile channel on MTN's backbone

MEDIA RELEASE

The African Animation Network, which was piloted as The Animation Lounge at DISCOP Johannesburg 2016, is partnering with SSTREAMM to create an African Animation Network mobile channel. SSTREAMM offers mobile-driven video solutions into the Sub-Saharan African market and owns PockitTV, a short-form mobile VOD platform available exclusively to MTN subscribers across MTN digital platforms.

According to Nick Wilson, African Animation Network, Project Manager: "Africa has a population of 1.2-billion people with approximately 115-million TVs, but it is also the fastest growing smart device market in the world. Africa is a very fragmented broadcast space with over 400 channels. The biggest mobile service provider in Africa is MTN and they have 250-million subscribers."

The African Animation Network will put out a call for content ahead of each DISCOP event in Abidjan and Johannesburg in 2017. All content suppliers will be offered a non-exclusive license to be part of the catalogue of African content on the African Animation Network channel. The best content, curated from these calls for content, will be cut into a promo/showreel to promote the African Animation Network channel at each DISCOP event in 2017.

An African Animation Network conference is planned for DISCOP Abidjan 2017 on the main programme.  Delegates from each African country participating in the conference will be given the opportunity to introduce their industry to the broader broadcast community, give insight on the size and scope of their industry, and discuss the challenges and opportunities that they are faced with.

The African Animation Network channel launch on PockitTV will be one of the highlights of the conference, and will give attendees in-depth insight into the mechanics of the platform, the long-term strategy of the channel, the benefits to the African animation industry, and how content suppliers can generate revenue from their catalogues.

The mobile platform naturally favours shorter formats of content, owing to high data costs in Africa. However, the African Animation Network will be actively engaging potential sponsors to zero rate the data and thus allow free access to the African Animation Network channel while simultaneously allowing longer formats of content to be consumed.

Says Greg Upton, Managing Director of SSTREAMM and PockitTV: "We have a robust platform on the single biggest telecommunications infrastructure in Africa. We are excited about creating a platform for the fledgling African animation industry, and are looking for animated content across all genres and formats that represent the richness and diversity of cultures on the continent."

Wilson continues: "Animation is an expensive medium and requires significant access to audience to attract investment. With access to MTN's enormous subscriber footprint, and the potential to reach and carve out an audience for African animation, we could be one step closer to creating a sustainable African animation industry - an industry sustained on our home broadcast territory."

ENDS

Issued by: African Animation Network

For more information, contact:

Nick Wilson
Project Manager
African Animation Network
nick@thecar2n.tv

About SSTREAMM & Pockittv

SSTREAMM offers a mobile driven video solution into the sub-Saharan African market. SSTREAMM provides a robust streaming platform hosted on the backbone of Africa's leading telecoms and infrastructure hosting solutions. SSTREAMM specializes in providing the following:

  • Live and on demand content delivered anywhere anytime. Consumers can access content on multiple devices including all standard mobile phones including iPhone and Android, tablets and computers in the highest quality available to them.
  • Highest picture quality on the small screen.
  • Fast, efficient, high quality video conversion allowing content to go to market quicker at a fraction of the cost. PockitTV is Africa's first short form mobile video platform providing consumers with an alternative video viewing experience that is viewed anywhere, anytime and available exclusively to MTN subscribers across MTN's digital platforms.

About the African Animation Network

The African Animation Network is an open network for animation professionals and national associations from across the African continent to communicate ideas, forge connections, foster collaboration, build pipelines, generate capacity and in so doing propel the African animation industry ahead at pace.

The African Animation Network was piloted at DISCOP Johannesburg 2016 as The Animation Lounge. As a pilot it was comprised of partnerships between DISCOP/Basic Lead, Turner Africa (who also sponsored the pitching competition), Animation South Africa, Annecy International Animated Film Festival/MIFA, Animation Magazine, Digital Lab Africa and The Animation School.  Furthermore, The Animation Lounge was supported by the South African Department of Trade & Industry, the National Film & Video Foundation, the Gauteng Film Commission, WESGRO and the KwaZulu-Natal Film Commission.

About DISCOP Abidjan & Johannesburg

In 2012, DISCOP arrived in Africa with TV and Film markets rooted in the continent's fast emerging multi-screen, multi-platform marketplace. Driven by taste, expectations and engagement patterns of an extremely young demographic in conjunction with innovative business models, high consumer embracement of pay and satellite television; Africa's television industry continues to show strong year-to-year growth. In 2015 Africa generated US$1-billion in TV wholesale business, a 100% revenue increase in two years. Early adoption and engagement trends that include digital platforms, binge-watching and social media remain strong in the continent creating strong long-term growth expectations.