createIn the exciting build-up to the industry focused Market programme of the Cape Town International Film Market and Festival, a host of interventions such as the Works in Progress program have been announced.

Another key component of this year’s CTIFMF Market will be the Audience Development program – entitled ENGAGE, with the specific aim of improving the capacity within the film industry to identify and develop markets for African films.

The CTIFMF realizes that one of the most challenging and pressing issues for local films is to earn the trust of local audiences that translates into box office success, as Elias Ribeiro explains, “

In order to address this challenge and ensure tangible outcomes, the CTIFMF will convene a group of marketing and industry experts with an understanding of these challenges.  A three-day outcome based workshop, under the guidance of Valeria Richter, will equip these professionals with the most current and powerful tools designed to assist films in finding their target market and core following.

Valeria Richter mainly works as creative producer, scriptwriter and script consultant. She works in her own company, Nordic Factory Copenhagen, and has co-produced a host of features including (Granny’s Dancing on the Table – Sweden 2015, Cora – Brazil 2018), docus (The Feminist – Sweden 2018) and shorts (Nordic Factory at Directors’ Fortnight – DK/Finland 2014. She has won over 50 awards and was project manager for the Nordic Film & TV Fund led development initiative, Nordic Genre Boost (2015-17), and has worked for TorinoFilmLab (TFL) and the Baltic Event (BE) co-production market since 2008.

She developed the Audience Design approach and workshop programme for TFL and has developed several concepts and formats for training for them and other clients.

She is currently writing and showrunning a TV-series in collaboration with Finnish production company Bufo. She holds an MA in Film & Media Science, is a graduate producer from the Danish Super16 film Collective, and since 2009, member of the European Film Academy.

At the end of the workshop, each participant will be assigned a project from the WIP and will be expected to deliver an Audience Design Strategy with cash prize awarded to the most prolific two of the lot, to craft an Audience Design Strategy in collaboration with the Festival Board for CTIFMF 2019.

Aimed at publicists, marketing and sales professionals, distributors and others within the field, applications are open until August 17th.  More details on the program, outcomes and prize can be found at, or email

 The overall program of the CTIFMF will also be made of 4 days of industry panels and workshops that will include experts from South Africa, the rest of Africa, and from across the globe.  There will be a variety of relevant topics covered all aimed at inclusive and constructive dialogues that foster the development of a cohesive and continually developing film industry. These topics include mentorship, financing, AR/VR, blockchain and crypto currency and animation.

Download the programme.

Works in Progress: Entries Now Open

 The Cape Town International Film Market and Festival will take place from October 9th -19th 2018. While the festival promises to be a feast of film screenings designed to celebrate the best in regional and international cinema, the Market program, taking place from the 10th to the 13th is squarely focused on providing tangible opportunities for filmmakers from across Africa.

In order to focus strongly on content, CTIFMF has developed a program that aims to raise the bar for African films in terms of quality and innovation. The CTIFMF will run a Works in Progress program that will see a maximum of six works in progress will be selected from the African continent to show to international industry experts.

High caliber decision makers and experts, as mentioned below, will be hand-picked to screen the selected films to give detailed feedback on with the goal to increase the artistic quality and challenge the core creative teams think about audiences, beyond their own territory.

Filmmakers with fiction or documentary feature length works currently in progress are encouraged to submit before the closing deadline of August 17th 2018.

For more information, submissions material list and to download application forms: