It is now just over a year until the 2010 FIFA Soccer World Cup South Africa™ kicks off at the Soccer City Stadium in Johannesburg. Several local suppliers are hard at work preparing and installing equipment in various stadiums around the country, including Sony Broadcast South Africa.

Jess Goedhals, General Manager of the Midrand-based company, provided a brief update on the kind of equipment they are providing, the locations and anticipated dates of commissioning.

“Sony, together with local company Questek, has supplied the following Barco large Light emitting diode (LED) screens for 2010:

  • in the Royal Bafokeng stadium in Rustenburg, we have installed two 42 m2 large screens.
  • at the Orlando Stadium (Soccer City), we have installed one 42 m2 large screen;  and
  • at the Green Point Stadium in Cape Town, we have won the tender for two 70 m2 large screens, the delivery of which will be in the second quarter of 2009.
“Sony has also supplied a large number of Liquid Crystal Display (LCD) screens to various venues and for various applications. On the broadcast side, we obviously have the four High Definition Outside Broadcast (OB) vans for SABC Air time, of which two will be delivered in time for the Confederations Cup in June this year.

“No other broadcast facilities have been supplied at the stadiums themselves, as from what I can gather, Host Broadcast Services (HBS) will be bringing most of the equipment in from Europe,” explains Goedhals.

FIFA has appointed HBS as the host broadcaster for the 2010 FIFA Soccer World Cup South Africa™ and the 2009 FIFA Confederations Cup, as well as the Other FIFA Events.  HBS’s role includes every single aspect of the production of the multilateral signal as well as providing necessary services and facilities to Media Rights Licensees in order to fulfil their unilateral production needs. This includes the design, construction and set-up of the International Broadcast Centre (IBC).

The Host Broadcasting division is in charge of major Host Broadcast contracts for world events such as the 2010 FIFA Soccer World Cup South Africa™  - events which typically run for several weeks; involve several years of planning, possibly the building of an International Broadcast Centre (IBC) and the provision of tailored facilities and services.

The division's clients include FIFA (The FIFA World Cups™, other FIFA events), the OCA (The 15th Asian Games in Doha, Qatar), UEFA (EURO 2004™, EURO 2008™), ACM, America’ Cup Management for the 32nd edition of the America's Cup in Valencia. It also provides additional consultancy services to federations, host countries and event organisers worldwide.

The first step is an in-depth audit of the event and the location, to establish what needs to be delivered. Services and facilities are customised to fit the event and the budget parameters. The host broadcast is implemented by HBS's own team of experts, alternatively through short-term joint ventures with other service providers. The prime objectives are to guarantee the resources and experience to deliver "best ever" host coverage, in terms of quality, versatility and reliability and to deliver to Rights Holders across the globe - according to the specific needs of their own audiences - tailored services and cost effective innovations that are the direct result of the constructive relationship that HBS has long established with each and everyone of them.