Indigenous Film Distribution has taken advantage of the ease of buying iTunes offers, and has brought local films closer to the public.


Four top local movies are available from the South African storefront of Apple's iTunes Store through a deal with movie distributor Indigenous Film Distribution.

Through the store, South Africans can now buy the films from iTunes for between R99.99 and R149.99. They can also be rented from R29.99 each. The titles are Leon Schuster's Schuks Tshabalala's Survival Guide to South Africa, Semi-Soet, Liefling, Die Movie, and Otelo Burning.

In Schuks Tshabalala's Survival Guide to South Africa, Schuster, or Schuks Tshabalala, and Shorty (Alfred Ntombela) want to produce a movie as a visual guide and aid for foreigners coming to South Africa for the 2010 football World Cup.

Romantic comedy Semi-Soet shook up the box office early in 2012, earning more than R5-million. And Liefling, Die Movie, a love story told using famous evergreen Afrikaans songs, is the most successful Afrikaans film to date.

Rounding off the selection is international film festival favourite Otelo Burning. It tells the story of three black South African boys who escape their township lives in KwaZulu-Natal in the late 1980s through surfing.

"The launch of movie rentals and downloads comes just days after Apple launched music purchases in South Africa and we are delighted to be the first local distributor to make local films available on the iTunes storefront," says Helen Kuun, the chief executive of Indigenous Film Distribution.

"For our first foray into the iTunes world, we've chosen titles that will appeal to a broad cross-section of movie lovers. We will grow the selection as demand increases and people become more accustomed to buying from iTunes."